Top Beauty Retail Apps on Android in Central America: Q3 2025

In the third quarter of 2025, the beauty retail app market on the Android platform in Central America showcased varying performance trends among the top five applications. Based on data from Sensor Tower, here is a breakdown of how these apps fared in terms of downloads and active users.

Sephora - Maquillaje SkinCare saw a notable fluctuation in weekly downloads, with a peak of about 14.9K in mid-July, followed by a dip to 5K in early September. The app maintained a steady number of weekly active users, hovering around 68K, with a slight increase towards the end of the quarter.

Natura Latam experienced an increase in downloads, starting with 1.7K and reaching a peak of 8.4K by the end of September. The weekly active users also rose from approximately 37.6K to 54.4K, indicating growing engagement.

For Terramar Brands, weekly downloads remained relatively stable, ranging from 1.2K to 2.6K throughout the quarter, without significant spikes or declines.

Bath & Body Works México showed a moderate increase in downloads around mid-August, peaking at 2.2K, before tapering off to 859 by the end of September. Active users followed a similar pattern, with numbers rising to 8K in August and settling back to around 6.6K.

Finally, Arome México had a consistent download rate, with numbers ranging from 428 to 889, indicating steady interest without dramatic changes.

For more detailed insights and data on these apps, visit Sensor Tower.